Supplement Company Boosts Brand Awareness
and Quadruples Online Sales with
Influencer Marketing Campaign
[Case Study]
Challenge:
Solution:
We devised and executed an influencer marketing campaign, focusing on long-term collaborations with over 30 carefully selected influencers who were a perfect fit for the brand.
Our strategy included:
1. Identifying and vetting the right influencers: We ensured that each influencer's audience, content, and values aligned with the brand's mission and target market.
2. Negotiating deals: We negotiated contracts with the influencers to maximize ROI while maintaining a strong focus on generating high-quality user-generated content (UGC).
3. Implementing long-term collaborations: Our approach led to ongoing relationships with these influencers, resulting in consistent and on-brand UGC, increased brand visibility, and higher engagement on social media.
Results:
400% increase in online sales directly from the client's website
Doubled the number of subscribers on their email list
Consistent production of on-brand UGC
Increased social media engagement with a more active community
