If you overpay for your marketing, it might be your fault.  Why so many have too high of a marketing cost for small business?  Successful marketing plan and campaigns require certain elements, and you’re supposed to know and provide those elements. When you request marketing services from an agency you should already have clarity in your business, i.e. have a business plan, target market, a clear brand, etc. If you are missing any of the

Strategic decision making in both marketing and business overall allows you to say NO faster so you can always stay focused on forward momentum. You’ve probably heard this quote from Benjamin Franklin dozens of times: “If you fail to plan, you are planning to fail. “ Although he wasn’t talking about modern entrepreneurship and marketing, it certainly applies to it. Lack of planning One of the biggest problems I’ve seen with businesses that struggle with

If you’re not winning in business yet, let’s quickly look at possible reasons… so we can change that. When you started your business you looked at the few companies you wanted to replicate. You made sure you got the exact same product from China. Researched the competitors and made social media accounts on the same sites they were using. The manufacturer copied your competitors’ product design, why change things that work, right? And now you