Athletic Clothing Brand Achieves 600% Increase in Online Sales with Targeted Marketing Strategy
[Case Study]
Challenge:
Solution:
We conducted a full audit of the brand's online store, marketing collateral, email list, and social media presence to identify areas for improvement. Our plan involved three main strategies:
SEO Optimization: We revamped the online store's content, ensuring that it was SEO-friendly, to increase organic traffic and improve search engine rankings.
Email Follow-ups: We implemented targeted email sequences, such as abandoned cart reminders, to re-engage customers and promote product offerings that were specifically aimed at improving people's lives during the pandemic.
Low-Cost Facebook Advertising: We executed a cost-effective Facebook ad campaign to reach a wider audience and increase product visibility.
Results:
600% increase in online sales to individual customers
Increased social media engagement
Boost in sales directly attributable to targeted email sequences
These results not only helped the company stay afloat during the pandemic but also expanded its customer base and online presence.
