Athletic Clothing Brand Achieves 600% Increase in Online Sales with Targeted Marketing Strategy
We conducted a full audit of the brand's online store, marketing collateral, email list, and social media presence to identify areas for improvement. Our plan involved three main strategies:
SEO Optimization: We revamped the online store's content, ensuring that it was SEO-friendly, to increase organic traffic and improve search engine rankings.
Email Follow-ups: We implemented targeted email sequences, such as abandoned cart reminders, to re-engage customers and promote product offerings that were specifically aimed at improving people's lives during the pandemic.
Low-Cost Facebook Advertising: We executed a cost-effective Facebook ad campaign to reach a wider audience and increase product visibility.
These results not only helped the company stay afloat during the pandemic but also expanded its customer base and online presence.